v5 Royal Blue Warm Discovery

HeyFin

AI-powered talent marketplace for German tax & audit firms. All deliverables across four landing page iterations, brand guidelines, design system, tools, and logo concepts. Click to view full page.

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Latest — Full Pitch
Landing Page v4
Complete pitch page combining homepage + pricing + platform. Split hero with talent photos, GSAP scroll animations, full 4-tier pricing table (Basic/Plus/Premium/Individual), interactive savings calculator, 12-row comparison, 8-question FAQ. Demo-call ready.
sections: 15
animations: GSAP
pricing: 4 tiers
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Platform Showcase
Landing Page v3
Redesigned one-pager with split hero (talent cards + real photos), animated browser mockup in how-it-works, blue-shade specialization cards, GSAP ScrollTrigger animations, typewriter input, merged benefits+CTA. Customer feedback incorporated.
sections: 13
animations: GSAP
hero: Split layout
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Previous Version
Landing Page v2
15-section landing page built from the customer Knowledge Document. Centered hero, AI chat, 200K+ metrics, 4-step flow, specialization cards, explainer video, 6 benefit cards, 4-column comparison table, testimonials, Calendly demo, full 9-item FAQ.
font: Plus Jakarta Sans
sections: 15
source: Knowledge Doc
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Original
Landing Page v1
Original landing page with AI chat hero CTA, trust logos, how-it-works flow, case studies with real metrics, testimonials, and FAQ. Royal Blue accent on warm cream.
font: Plus Jakarta Sans
mode: Light
accent: #2563EB
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Brand Guidelines
Brand Book
Complete brand guidelines: strategy, visual identity, color palette, typography, spacing, iconography, voice & tone, UI components, motion, and 13 logo concepts with Gemini-generated variations.
sections: 10
logo concepts: 13
version: v5
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Developer Handoff
Design System
Full component library with live examples: buttons, cards, inputs, navigation, testimonials, FAQs, badges, avatars, modals, and all token definitions for developer implementation.
components: 15+
tokens: CSS vars
icons: Lucide
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Tools & Utilities

Interactive Tool
Typography Explorer
Interactive tool to explore and compare Plus Jakarta Sans type scale, weights, and pairings across heading and body styles used in the HeyFin v5 design system.
font: Plus Jakarta Sans
type: Explorer
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Interactive Tool
Icon Picker
Browse and search the Lucide icon set configured for HeyFin v5 with 1.75px stroke weight. Copy icon names and preview at different sizes.
icons: Lucide
stroke: 1.75px
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Logo Concepts & Reviews

Logo Review v13
Latest round of logo concepts with refined H-mark variations and wordmark pairings.
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Logo Review v12
Exploration of crossbar and leg-break variations on the monogram H-mark.
Open Review
Logo Review v11
Raised-crossbar and geometric H-mark concepts with application mockups.
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Logo Review v10
White-gap leg break and monogram refinement explorations.
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Logo Review v9
Grid-aligned icon concepts and compact wordmark pairing studies.
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Logo Review v8
Exploration of rounded and geometric monogram directions.
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Logo Review v7
Minimal lettermark and icon-first concept directions.
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Logo Review v6
Abstract and symbolic mark explorations with brand context.
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Logo Review v5
Early monogram and wordmark concept directions.
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Logo Review v3
Initial logo concept exploration and direction-setting review.
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