HeyFin v5
Logo Concepts — Full Review
Phase 3 — Creative Development

HeyFin Logo Concepts

12 concepts across two directions: bold geometric monograms (v3) and rounded app-icon marks (v4). Three Gemini-generated options per concept — 36 images total.

Rounded & App-Ready

Friendly, legible H+F marks with soft geometry — designed for app icons

W

The App Icon / Concept W

Rounded superellipse (iOS icon shape) in Royal Blue with white HF inside. Rounded sans-serif letterforms, instantly legible. Reads like a native app icon at any size.

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X

The Rounded HF. / Concept X

Bold rounded HF in black with a Royal Blue dot as brand accent. Thick uniform strokes, soft terminals. Warm, approachable, tech-forward. No sharp corners anywhere.

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Y

The Ligature / Concept Y

H and F share one vertical stroke as a clean ligature. Bold rounded font, Royal Blue. Compact, clearly readable, works as an app icon. Simple overlap, not a maze.

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Y-2
Y-3
Z

The Circle Badge / Concept Z

Perfect circle in Royal Blue with lowercase "hf" inside in white. Badge/token feel like a cryptocurrency symbol or chat avatar. Casual, modern, friendly.

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Z-3
Aa

The Pill Shapes / Concept Aa

Deconstructed HF built from pill-shaped rounded rectangles. H as two verticals + horizontal connector, F as vertical + two arms. Overlapping slightly, playful and geometric.

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Ab

The Split Serif / Concept Ab

H in black, F in Royal Blue. Distinctive display typeface with high-contrast strokes and rounded ball terminals. Editorial, premium. A blue dot sits between them as separator.

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Ab-3

Rounded Concepts — Side-by-Side

Option 1 from each v4 concept

W
W — App Icon
X
X — Rounded HF.
Y
Y — Ligature
Z
Z — Circle Badge
Aa
Aa — Pill Shapes
Ab
Ab — Split Serif

Geometric Monograms

Bold interlocking H+F letterforms — maze, diamond, and isometric constructions

Q

The Diamond Maze / Concept Q

H and F interlock inside a diamond (rotated square). Maze-like connecting paths. H enters from the left, F from the right, weaving through each other.

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Q-3
R

The Square Lock / Concept R

H and F within a square frame. Letterforms interweave like puzzle pieces. Bold geometric construction, thick uniform strokes.

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R-3
S

The Isometric Block / Concept S

3D isometric H+F as solid blocks viewed from top-right. Architectural depth through parallel projection. H left face, F right face.

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T

The Woven Ribbon / Concept T

Single continuous ribbon weaving over/under to form H+F. Diamond orientation. Optical illusion where strokes pass behind and in front.

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T-3
U

The Keystone / Concept U

H and F merged into compact square monogram. Negative space carves both letters. Shared vertical "keystone" stroke locks them together.

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U-3
V

The Split Diamond / Concept V

Diamond split into two triangles. Left = H, right = F. Both share the central vertical line. Tangram-puzzle interlock, strong symmetry.

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V-3

Geometric Concepts — Side-by-Side

Option 1 from each v3 concept

Q
Q — Diamond Maze
R
R — Square Lock
S
S — Isometric
T
T — Woven Ribbon
U
U — Keystone
V
V — Split Diamond