HeyFin v5
v12 — Color Variants
Phase 3 — v12 / 48 lockups across color combos

Color Variants

5 icons, 4 fonts, across 4 color schemes. See how each pairing reads in all-black, both two-tone variants, and all-blue.

Icons are recoloured pixel-for-pixel from the source files (Az2 asterisk converted from black to Royal Blue; Bl1/Bo1/Bm2 converted from blue to black). Fonts are live CSS using the same Google Font analogues as v11.

The 4 Locked Icons — available in both colors
Az2 black
Az2 blue
Icon A — Az2
HF Asterisk
v8 / concept_az
Bl1 black
Bl1 blue
Icon B — Bl1
4-Bar X
v9 / concept_bl
Bo1 black
Bo1 blue
Icon C — Bo1
Fingers
v9 / concept_bo
Bm2 black
Bm2 blue
Icon D — Bm2
Woven H
v9 / concept_bm
v13f22 black
v13f22 blue
Icon E — v13f22
Woven H v2
v13 / option 22
The 4 Candidate Fonts — live CSS rendering
Font 01
HeyFin
Lone Army — iBrand
via Sora
Font 02
HeyFin
Friendful — Typetika
via Figtree
Font 03
HeyFin
Forrest — Fenotype
via Fraunces
Font 04
HeyFin
Taktika Sans — Typetika
via Archivo

Matrix 1 — Black Icons × Black Wordmarks

Pure monochrome. Maximum formality and contrast.

Black icon·Black wordmark
Lone Army
Friendful
Forrest
Taktika
HF
Asterisk
BB-A1
HeyFin
BB-A2
HeyFin
BB-A3
HeyFin
BB-A4
HeyFin
4-Bar X
BB-B1
HeyFin
BB-B2
HeyFin
BB-B3
HeyFin
BB-B4
HeyFin
Fingers
BB-C1
HeyFin
BB-C2
HeyFin
BB-C3
HeyFin
BB-C4
HeyFin
Woven H
BB-D1
HeyFin
BB-D2
HeyFin
BB-D3
HeyFin
BB-D4
HeyFin
Woven
H v2
BB-E1
HeyFin
BB-E2
HeyFin
BB-E3
HeyFin
BB-E4
HeyFin

Matrix 2 — Black Icons × Blue Wordmarks

Two-tone contrast. The wordmark is the brand accent.

Black icon·Blue wordmark
Lone Army
Friendful
Forrest
Taktika
HF
Asterisk
BU-A1
HeyFin
BU-A2
HeyFin
BU-A3
HeyFin
BU-A4
HeyFin
4-Bar X
BU-B1
HeyFin
BU-B2
HeyFin
BU-B3
HeyFin
BU-B4
HeyFin
Fingers
BU-C1
HeyFin
BU-C2
HeyFin
BU-C3
HeyFin
BU-C4
HeyFin
Woven H
BU-D1
HeyFin
BU-D2
HeyFin
BU-D3
HeyFin
BU-D4
HeyFin
Woven
H v2
BU-E1
HeyFin
BU-E2
HeyFin
BU-E3
HeyFin
BU-E4
HeyFin

Matrix 3 — Blue Icons × Black Wordmarks

Brand-color icon with neutral wordmark. The icon carries the accent.

Blue icon·Black wordmark
Lone Army
Friendful
Forrest
Taktika
HF
Asterisk
UB-A1
HeyFin
UB-A2
HeyFin
UB-A3
HeyFin
UB-A4
HeyFin
4-Bar X
UB-B1
HeyFin
UB-B2
HeyFin
UB-B3
HeyFin
UB-B4
HeyFin
Fingers
UB-C1
HeyFin
UB-C2
HeyFin
UB-C3
HeyFin
UB-C4
HeyFin
Woven H
UB-D1
HeyFin
UB-D2
HeyFin
UB-D3
HeyFin
UB-D4
HeyFin
Woven
H v2
UB-E1
HeyFin
UB-E2
HeyFin
UB-E3
HeyFin
UB-E4
HeyFin

Matrix 4 — Blue Icons × Blue Wordmarks

Full brand colour. The most unified and on-brand option.

Blue icon·Blue wordmark
Lone Army
Friendful
Forrest
Taktika
HF
Asterisk
UU-A1
HeyFin
UU-A2
HeyFin
UU-A3
HeyFin
UU-A4
HeyFin
4-Bar X
UU-B1
HeyFin
UU-B2
HeyFin
UU-B3
HeyFin
UU-B4
HeyFin
Fingers
UU-C1
HeyFin
UU-C2
HeyFin
UU-C3
HeyFin
UU-C4
HeyFin
Woven H
UU-D1
HeyFin
UU-D2
HeyFin
UU-D3
HeyFin
UU-D4
HeyFin
Woven
H v2
UU-E1
HeyFin
UU-E2
HeyFin
UU-E3
HeyFin
UU-E4
HeyFin