HeyFin v5
Logo v8 — Branded Abstract Marks
Phase 3 — v8 / HF + Abstract Geometry

Branded Abstract Marks

10 concepts merging v7 abstract styles (knots, asterisks, woven geometry) with the HeyFin brand identity — H, F, and HF letterforms integrated into every mark.

Each concept balances iconic abstract geometry with clear brand recognition. Two Gemini options per concept — 20 images total.

Ay

The Woven HF / Concept Ay

H and F as two interlocking Celtic knot bands weaving over and under each other at their shared vertical stroke. Solomon's knot effect where the letters are literally intertwined. Royal Blue on white + wordmark.

Ay-1
Ay-2
Az

The HF Asterisk / Concept Az

Six-armed asterisk constructed from the strokes of H and F — H's verticals + crossbar form three arms, F's vertical + two horizontals form the others. Reads as star at a glance, HF on close look. Black on white.

Az-1
Az-2
Ba

The Borromean HeF / Concept Ba

Three Borromean rings with H, e, and F integrated into or contained within each ring. The letters' strokes curve to form the ring shapes. Candidate + employer + platform trinity. Royal Blue on white.

Ba-1
Ba-2
Bb

The Interlace HF / Concept Bb

H and F sharing a central vertical stroke, with horizontal bars weaving over and under each other like Celtic interlace. Compact square monogram that reads as HF while feeling like woven textile. Black on white.

Bb-1
Bb-2
Bc

The Trefoil HF / Concept Bc

Trefoil knot whose three lobes subtly suggest H, F, and a connecting curve. Beautiful knot first, hint of HF second. Single continuous line, bold stroke, Royal Blue on white.

Bc-1
Bc-2
Bd

The Woven Logotype / Concept Bd

Full word 'HeyFin' where H's crossbar and F's top arm are connected by a woven ribbon that passes over and under letter strokes. Blue ribbon links H to F through the word. Logotype with interlocking pattern built in.

Bd-1
Bd-2
Be

The Mobius HF / Concept Be

Mobius triangle where three segments are formed by stylized H, F, and a connecting node. Thick bands twist at corners with clear over-under weaving. Three-way connection. Royal Blue on white.

Be-1
Be-2
Bf

The Chain HF / Concept Bf

H and F constructed from interlocking chain links — each letter stroke is a rounded rectangular link, and where strokes cross, links interlock through each other. Secure connection symbolism. Black on white.

Bf-1
Bf-2
Bg

The Hub HF / Concept Bg

Network hub asterisk with 'HF' monogram in the central node and six arms radiating to endpoint dots. HeyFin as the hub connecting people. Royal Blue on white.

Bg-1
Bg-2
Bh

The Pinwheel HF / Concept Bh

Four bars in clockwise pinwheel rotation with over-under weaving — two bars shaped as H's crossbar+vertical, two as F's arm+vertical. Reads as woven square first, reveals HF on inspection. Black on white.

Bh-1
Bh-2

All 10 Concepts — At a Glance

Option 1 from every concept

Ay
Ay — Woven HF
Az
Az — HF Asterisk
Ba
Ba — Borromean
Bb
Bb — Interlace
Bc
Bc — Trefoil
Bd
Bd — Logotype
Be
Be — Mobius
Bf
Bf — Chain
Bg
Bg — Hub
Bh
Bh — Pinwheel